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Our Story

Behind the mask

We are Allie & Kirstin Rouse, sisters in-law, and together we are DNA Keepsake Jewellery. 

We established DNA Keepsakes in April 2021.

Fast forward 5 years, with now over 500+ orders under our belt, it has been the biggest privilege to be able to craft such precious keepsakes.

Thankyou for being here, we cannot wait to craft for you!

If you have any questions along the way, please don't hesitate to get in touch!​

"
Kia Ora, I'm Allie 


I'm a hairdresser by trade, a Mum of three boys + an angel babe too precious for this earth, a wife and the face behind DNA Keepsakes here in Cambridge, Waikato.

DNA Keepsakes is deeply personal to me. Working with people's most precious memories and meaningful pieces is something I consider a real honour, and I never take the trust that comes with it lightly.

I am not exempt from grief. The kind that changes the trajectory of life and has shaped the person I am today.


Grief has taught me so much about love, loss, memory and the importance of holding onto the things that matter. It has also brought so much meaning to the work I do.


Behind every keepsake is a person, a story and a whole lot of love. Whether you're preserving something from someone you've lost, celebrating a milestone, or simply holding onto a little piece of someone you love, I know how much these things can mean.

What started from a very personal place has grown into something I'm incredibly proud of.


You'll find me behind the scenes here at DNA Keepsakes, crafting your pieces, answering your emails, packing orders and doing all the little things that keep this small business running.

Thank you for trusting me with something so incredibly precious. 

Please know, there is a knowing hand, now holding yours. 


If you'd like to know more about the journey that brought me here, you can read my Grief & Healing Journey here. 🀍


Allie x

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Allie

Kirstin

"

Hello! I'm Kirstin, a Mum to two awesome boys and a Midwife / LMC for the past 20 years here in Hamilton, Waikato.

Being so passionate in all things motherhood, seeing all sides of birth, the beautiful and the sometimes  devastating. When this opportunity came up, I knew this was the perfect journey for me to take, expanding my passions further & helping women and families to have an everlasting memory or a milestone to hold on to forever.

"

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